Bits and bobs I learnt this year …

Some topics …

Website Analytics

Website Insights (Report), implementation web tagging, cookies, website analytics platforms.

Single Customer View

Unique identifier, segmetantion, marketing, linking online and offline data

Big Data Platforms

Platform assessment matrix, Adobe Analytics & data workbench (training course Adobe Analytics: Reports & Analytics User)

Predictive Modelling

Mixed effect modelling using lmer, glm.nb, model choice, model construction.

Business Strategy development

Stakeholder engagement, data source audit, data strategy development.

Data Visualisation

Graph development – rmarkdown, ggplot2, Data Source Vis, Website insight web vis assistance.

Information Security 

Information security (training course) Data Protection Act etc.