Bits and bobs I learnt this year …
Some topics …
Website Analytics
Website Insights (Report), implementation web tagging, cookies, website analytics platforms.
Single Customer View
Unique identifier, segmetantion, marketing, linking online and offline data
Big Data Platforms
Platform assessment matrix, Adobe Analytics & data workbench (training course Adobe Analytics: Reports & Analytics User)
Predictive Modelling
Mixed effect modelling using lmer, glm.nb, model choice, model construction.
Business Strategy development
Stakeholder engagement, data source audit, data strategy development.
Data Visualisation
Graph development – rmarkdown, ggplot2, Data Source Vis, Website insight web vis assistance.
Information Security
Information security (training course) Data Protection Act etc.